Download PDF, EPUB, MOBI The Data Webhouse Toolkit : Building the Web-enabled Data Warehouse

The Data Webhouse Toolkit : Building the Web-enabled Data Warehouse by Richard Merz

---------------------------------------------------------------
Author: Richard Merz
Number of Pages: 416 pages
Published Date: 16 Feb 2000
Publisher: John Wiley and Sons Ltd
Publication Country: New York, United States
Language: English
Format: Pdf
ISBN: 9780471376804
File size: 8 Mb
Download Link: The Data Webhouse Toolkit Building the Web-enabled Data Warehouse
---------------------------------------------------------------

"Ralph's latest book ushers in the second wave of the Internet...Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

Read online The Data Webhouse Toolkit : Building the Web-enabled Data Warehouse Buy and read online The Data Webhouse Toolkit : Building the Web-enabled Data Warehouse Download and read The Data Webhouse Toolkit : Building the Web-enabled Data Warehouse ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook The Data Webhouse Toolkit : Building the Web-enabled Data Warehouse